Ever wondered which companies are making waves in the nicotine pouch market?
Who’s leading the charge with innovation and the best brands?
Or maybe you’re trying to get the facts on the biggest manufacturers and where they’re actually making these things.
Well, you’re in the right place.
Nicotine pouches have become huge in recent years—especially in places like Europe and the U.S.
People want alternatives to smoking and vaping, and nicotine pouches fit the bill: they’re discreet, tobacco-free, and loaded with flavours.
So, here’s a deep dive into the top 10 manufacturers making this market what it is today.
Swedish Match AB: The Giant Behind ZYN
Location: Stockholm, Sweden
Key Brand: ZYN
Swedish Match is the big dog in the nicotine pouch game, especially in the U.S. and Europe.
If you’re thinking of nicotine pouches, you’re probably picturing ZYN—those white pouches that are literally everywhere.
These pouches are made in Sweden and the U.S., and since launching in the States in 2016, ZYN has pretty much become the top choice.
Swedish Match dominates the US market with their ZYN brand, which holds approximately 75% market share. Their Richmond facility underwent a $200 million expansion in 2023 to meet growing demand.
Why’s ZYN so popular?
- People trust the brand. Swedish Match has been in the tobacco industry for years, so they know their stuff.
- Product variety: ZYN offers a ton of flavors and different nicotine strengths, so there’s something for everyone.
- Convenience: These pouches are as portable as it gets.
In the U.S. alone, ZYN has skyrocketed in sales, thanks to Swedish Match’s savvy distribution.
British American Tobacco (BAT): Velo’s Global Reach
Location: London, UK
Key Brand: Velo
BAT isn’t new to the game, but they’re adapting quickly.
They saw the rise in nicotine pouches, and in response, they launched Velo—a strong competitor, especially in Europe.
What makes Velo stand out?
- BAT’s long-standing reputation means Velo is available in a ton of stores.
- Quality flavours and consistent strength give it an edge over some smaller brands.
BAT’s strategy? Aggressive growth.
They’re aiming to be the top nicotine pouch brand by keeping Velo visible on shelves across the U.S. and Europe.
Altria Group, Inc.: Bringing You On!
Location: Richmond, Virginia, USA
Key Brand: Acceso!
Altria, known for big-name cigarettes like Marlboro, has shifted gears.
Now, they’re pushing On! nicotine pouches as a tobacco-free alternative in the U.S. market.
They bought the brand from Helix Innovations, so now they’ve got On! under their roof, pushing it into stores nationwide.
What’s cool about On!?
- It comes in various flavors and nicotine levels.
- Altria’s expertise in tobacco means they know how to get the product distributed fast.
If you’re in the U.S., chances are you’ve seen On! pouches, especially in places where Altria has strong retail connections.
ZON: China’s Growing Contender in the Global Market
Headquarters: China
Brand: ZONA
Primary Market: Asia, expanding internationally
ZON, one of the few major nicotine pouch brands out of China, is starting to make waves internationally.
Why ZON Is One to Watch:
- Unique Asian Flavours: ZON offers flavors that cater to Asian taste preferences, such as Green Tea and Lychee.
- Innovation in Manufacturing: ZON is leveraging advanced technology to produce high-quality, affordable pouches.
- International Expansion: ZON’s popularity is growing as it begins to enter European and American markets, where it offers unique products at competitive prices.
Sales Insights:
ZON has seen rapid growth in Asia and is positioning itself to become a global player. With an aggressive expansion strategy, they’re set to become a significant competitor to the established Western brands.
Japan Tobacco International (JTI): Nordic Spirit’s Unique Appeal
Location: Geneva, Switzerland
Key Brand: Spirito nordico
JTI, a giant in the tobacco industry, took a turn with Spirito nordico—a brand of nicotine pouches that’s popular in Europe, especially in Scandinavian countries.
Nordic Spirit doesn’t mess around with frills; it’s for those who want a straightforward, high-quality nicotine experience.
What makes Nordic Spirit a go-to brand?
- JTI’s reputation gives it credibility.
- The flavors are simple but effective, a style that resonates well in places like the UK and Sweden.
Nordic Spirit has quickly become a favorite in Europe, thanks to its no-nonsense approach.
Philip Morris International (PMI): Shiro’s Sleek Entry
Location: New York, USA (operationally in Switzerland)
Key Brand: Shiro
Philip Morris, known for Marlboro outside the U.S., has also jumped into the nicotine pouch market with Shiro.
The brand has a modern, minimalist vibe, targeting both seasoned nicotine users and newcomers.
What’s Shiro’s strategy?
- PMI’s global reach helps them get Shiro onto shelves in key European markets.
- Shiro is packed with premium quality and strong flavors—perfect for users who want something consistent.
Shiro is still growing, but it’s definitely a brand to watch in Europe, especially as PMI pushes for market share.
Turning Point Brands (FRE): Expanding with FRE Nicotine Pouches
Headquarters: Louisville, Kentucky, USA
Brand: FRE
Primary Market: United States, with expansion into select international markets
Turning Point Brands (TPB), an American company with deep roots in the alternative tobacco industry, has established itself as a noteworthy competitor in the nicotine pouch market with FRE. FRE nicotine pouches align with TPB’s strategy to offer tobacco-free, discreet, and high-quality products that cater to a growing demand for smokeless alternatives.
Imperial Brands: Skruf Super White’s Stronghold in Scandinavia
Location: Bristol, United Kingdom
Key Brand: Skruf Super White
Imperial Brands might be known more for tobacco products, but they’ve gone nicotine-only with Skruf Super White.
Where’s Skruf big? Sweden and Norway.
Why? Scandinavians love nicotine pouches and are particularly drawn to Skruf’s no-tobacco content and high-quality flavors.
Skruf keeps things clean and simple, which goes down well with the Scandinavian market’s demand for pure, well-crafted products.
Rogue Nicotine: The Small Yet Mighty Player
Location: USA
Key Brand: Rogue Nicotine Pouches
Rogue is more of a niche brand, but don’t count them out.
They’re carving out a corner of the market with unique flavors and a U.S.-based approach.
What’s different about Rogue?
- They offer flavours you won’t see with the bigger brands.
- Nicotine levels vary, so users can find their ideal match.
Rogue is gaining traction among people who want something a little different, and their loyal fanbase is growing.
77 Pouches (Nicopods): Flavour-Focused and Fast-Growing
Headquarters: Poland
Brand: 77 Nicotine Pouches
Primary Market: Europe, expanding in the United States
77 Pouches offers a wide array of unique flavors, making it a favorite among European users.
What Makes 77 Pouches Stand Out
- Flavour Variety: From Mint and Cool Mango to Blueberry, they have flavors for every preference.
- Rising Popularity in the U.S.: 77 Pouches has entered the U.S. market, appealing to users looking for new, unique flavor experiences.
- European Market Leader: In Europe, especially Central and Eastern regions, 77 Pouches is becoming a notable competitor in the flavored nicotine pouch category.
Conclusione
These top manufacturers have set the pace in the global nicotine pouch market.
From the massive popularity of ZYN and Velo to the fresh flavors offered by companies like 77 Pouches and ZON, consumers now have endless options when it comes to nicotine without tobacco.
As the market continues to grow, expect even more brands and flavor options on the horizon.
For those considering nicotine pouches, these brands represent the best the industry has to offer.
Overview of the Nicotine Pouch Market’s Top Players
- Swedish Match (ZYN): Dominates with ZYN, especially in the U.S. and Europe.
- British American Tobacco (Velo): Known for Velo’s wide flavor range and BAT’s strong global reach.
- Altria (On!): Leveraging On! to gain a strong position in the U.S.
- Japan Tobacco International (Nordic Spirit): Well-known in Scandinavia and the UK.
- Philip Morris International (Shiro): A growing brand in Europe with a reputation for high quality.
- Turning Point Brands (FRE): Gaining traction with FRE, offering premium flavors and multiple strengths in the U.S., with growing international presence.
- Imperial Brands (Skruf Super White): A Scandinavian favorite.
- Rogue Nicotine: Offering unique flavors like Mango and Apple, popular in the U.S.
- 77 Pouches: Known for its adventurous flavors and growing presence in the U.S. and Europe.
- ZON (China): A Chinese brand making waves with Asian-inspired flavors and aggressive international expansion.
Domande frequenti
Who Makes ZYN Nicotine Pouches?
Swedish Match does, and they’re crafted in Sweden and the U.S.
Who Makes the Best Nicotine Pouches?
It’s subjective, but ZYN and Velo are fan-favourites due to their quality, flavours, and availability.
Swedish Match leads in quality ratings, but BAT and Altria are close behind. Each manufacturer has their strength:
- Swedish Match (ZYN) – Overall quality
- BAT (VELO) – Flavour variety
- Altria (on!) – Strength options
- JTI (Nordic Spirit) – Premium feel
How Are Nicotine Pouches Manufactured?
Each manufacturer has their process, but they all follow these basic steps:
- Create the base material
- Add pharmaceutical-grade nicotine
- Include flavours
- Control moisture levels
- Package in protective containers
Who Is the Largest Manufacturer of Nicotine?
Swedish Match leads in the nicotine pouch market, especially with ZYN’s dominance.
Where Are ZYN Pouches Made?
ZYN pouches are produced by Swedish Match in facilities located in Sweden and the U.S.
- Owensboro, Kentucky (US market)
- Gothenburg, Sweden (European market)
Chiacchierate con noi ora per le vostre esigenze di vendita all'ingrosso. Chatta ora su WhatsApp
Italian 
English 
German 
Spanish 
French 
Arabic 